Brain Bugs
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The human brain is more beautiful and complex than anything we could ever build but it's far from perfect. Our memory is unreliable; we can't multiply large sums in our heads; advertising manipulates our judgment; we tend to distrust people who are different from us; supernatural beliefs are hard to
… More »The human brain is more beautiful and complex than anything we could ever build but it's far from perfect. Our memory is unreliable; we can't multiply large sums in our heads; advertising manipulates our judgment; we tend to distrust people who are different from us; supernatural beliefs are hard to shake and we prefer instant gratification to long-term gain. Dean Buonomano illuminates the causes and consequences of these "bugs" in terms of the brain's innermost workings and their evolutionary purposes. He then goes a step further, examining how our brains function - and malfunction - in the digital, predator-free, information-saturated, special effects-addled world that we have built for ourselves. Along the way, this lively, surprising tour of mental glitches and how they arise gives us the tools to hone our cognitive strengths while recognising our inherent weaknesses.
« Lesshow the brain's flaws shape our lives
Includes bibliographical references and index.
Machine generated contents note: 1.The Memory Web -- 2.Memory Upgrade Needed -- 3.Brain Crashes -- 4.Temporal Distortions -- 5.Fear Factor -- 6.Unreasonable Reasoning -- 7.The Advertising Bug -- 8.The Supernatural Bug -- 9.Debugging.
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Add a CommentThis was a very interesting and informative book. The author draws on (and provides detailed references to) a wide variety of research on how our brains work, and specifically, how they are wired. He points out specific ways that our brains have not caught up to the complex decisions that our modern society call for and why we often make poor long-term choices. I especially liked: Chapter 4 - Temporal Distortions and the section where he illuminates the Subjectivity of Time; Chapter 5 - Fear Factor and the section on Amygdala Politics; Chapter 7 - The Advertising Bug and his revelations on Animal Advertising; and finally Chapter 9 - Debugging where he provides usefull suggestions for how we can use what we have learned about our brain bugs to help us counter-act their influence.