Power Stories

Power Stories

The 8 Stories You Must Tell to Build An Epic Business

Book - 2012
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Learn to tell stories that have the power to inspire, motivate,and sell

Storytelling in business is a skill that's rarelytaught?and often forgotten. But it gives those who get itright the power to inspire and engage people more than any piechart or spreadsheet ever will. Stories foster a deeply humanconnection, and Power Stories: The 8 Stories You Must Tell toBuild an Epic Business gives readers the skills they need tomaster this lost art to make sales and seal deals. Whether it's inperson or online, storytelling is an influential and persuasivetool. This book reveals how to discover the stories sitting underyour nose and harness them for your business.

From power stories readers need to know to how to turn prospectsinto customers, and customers into raving fans, the book coversexactly how and when to employ the power of storytelling, and ispacked with proven strategies and real-life examples that bring thekey concepts to life.

Explains why storytelling is the ultimate tool for businesssuccess, revealing the 8 stories that any professional needs to beable to tell Includes proven strategies, tools, and techniques for masteringthe lost art of storytelling in the business world, including theuse of online tools and platforms Features real-life examples of businesses and entrepreneursfrom around the world who have used storytelling to grow andthrive

Written by Valerie Khoo, a respected small business commentatorand successful entrepreneur, Power Stories givesprofessionals everywhere the tools they need to craft and tellgreat stories to create a competitive advantage.

Publisher: Milton, Qld. : Wiley, 2012.
ISBN: 9781118387511
Characteristics: xiv, 167 p. ; 21 cm.

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