Super Mario

Super Mario

How Nintendo Conquered America

Book - 2012
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The first princess Mario saved was Nintendo itself.

In 1981, Nintendo of America was a one-year-old business already on the brink of failure. Its president, Mino Arakawa, was stuck with two thousand unsold arcade cabinets for a dud of a game ( Radar Scope ). So he hatched a plan.

Back in Japan, a boyish, shaggy-haired staff artist named Shigeru Miyamoto designed a new game for the unsold cabinets featur­ing an angry gorilla and a small jumping man. Donkey Kong brought in $180 million in its first year alone and launched the career of a short, chubby plumber named Mario.

Since then, Mario has starred in over two hundred games, gen­erating profits in the billions. He is more recognizable than Mickey Mouse, yet he's little more than a mustache in bib overalls. How did a mere smear of pixels gain such huge popularity?

Super Mario tells the story behind the Nintendo games millions of us grew up with, explaining how a Japanese trading card company rose to dominate the fiercely competitive video-game industry.

Publisher: New York : Portfolio / Penguin, 2012.
ISBN: 9781591845638
Characteristics: ix, 309 p. ; 22 cm.


From the critics

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Feb 05, 2019

This book is so good to read! I love it and it teaches you a bit (well, actually not much) about buisnesses and economics.

I rate it 10 mushrooms

Sep 19, 2016

I'd highly suggest avoiding this book.

The author not only has the writing style of a complete amateur, and offers no detailed or deep insight into Nintendo, its company culture, or its history. It's all shallow stuff, which reads like a college student who wanted to paraphrase what he read on Wikipedia.

The book also contains numerours errors, a few (that I can remember, at least) are:

- Throughout the book he calls the Nintendo Famicom, Famicon (with an 'n')
- Misspells Samus Aran's name as Samas Arau.
- In Super Mario Bros. 2, says that bowser was the main villain of the game (when it was Wart).

Whether you're someone who grew up in the NES/SNES era (as I did), or just want something with "Super Mario" in it to have your kids read, there's nothing of value in this book. Avoid it.

Sep 17, 2016

i like so moch the game but i like moch more the sound track

Look, this is 1 million out of ten because of it's strong details, amazing vocabulary and just all round awesome. Suitable for a video game fan of any kind!!!!!!
; >

Aug 04, 2015

I give it 4 mushrooms.

Jan 07, 2014

This book just got a power star.


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Apr 13, 2019

blue_fox_1777 thinks this title is suitable for 10 years and over

Feb 05, 2019

DaBen_ thinks this title is suitable for 10 years and over

masterorlandoscalzo thinks this title is suitable for All Ages

Feb 25, 2016

black_wolf_2486 thinks this title is suitable for between the ages of 8 and 98


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