A Good African Story
How A Small Company Built A Global Coffee BrandBook - 2013
"Since it was founded in 2003, Good African Coffee has helped thousands of farmers earn a decent living, send their children to school and escape a spiral of debt and dependence. Africa has received over $1 trillion in aid over the last fifty years and yet despite these huge inflows, the continent remains mired in poverty, disease and systemic corruption. In A Good African Story , Andrew Rugasira argues thattrade has achieved what years of aid failed to deliver, and has provided a tantalising glimpse of what Africa could be. s he recounts the very personal story of his company and the challenges that he faces and has overcome as an African entrepreneur, Rugasira discusses the barriers that currently prevent fair and equal trade between Africa and the rest of the world. He sets out the arguments for building a sustainable trade framework and reducing dependency on handouts. And he builds up a manifesto for a revolution in the way that Africa is perceived. This book is about Africa taking its destiny in its own hands, and dictating the terms of its future."
Publisher: London : Bodley Head, 2013.
Characteristics: xxxii, 254 p. ; 24 cm.