Start With Why

Start With Why

How Great Leaders Inspire Everyone to Take Action

Book - 2011
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"Simon Sinek is leading a movement to build a world in which the vast majority of us are inspired by the work we do. Millions have already seen his video on about the importance of knowing why we do what we do. 'Start with Why' takes the concept even deeper. Any person or organization can explain what they do; some can explain how they are different or better; but very few can clearly articulate why. Why is not about money or profit - those are results. why is the thing that inspires us and inspires those around us. From Martin Luther King, jr. to Steve Jobs to the Wright Brothers, 'start with why' shows that the leaders who inspire all think, act and communicate in the exact same way - and it's the complete opposite of wha teveryone else does. Drawing on a wide range of real-life stories, it provides a frameworkupon which orgnaizations can be built, movements can be led and people can be inspired - and it all starts with why." -- back cover.
Publisher: New York : Portfolio / Penguin, 2011, c2009.
ISBN: 9781591846444
Characteristics: x, 246 p. ; 21 cm.


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Apr 03, 2018

great perspective. recommend.

Feb 20, 2018

A complete waste of time! Mr. Sinek has collected a few interesting anecdotes and trying to force fit it to the conclusion. There is no explanation or critical examination why things work the way they do. There is also no data to support his findings. The central idea is that one needs to start with the "why". "Why" in this case is the purpose or mission which guides a person or company's actions. This is not a new concept. It has been discussed by countless people and is a standard of any marketing text. To compare a well-written text, read "Good to great" or "The Innovator's dilemma". They build their arguments painstakingly and also take great pains to find and explain examples which do not conform to their theory. This book is a lazy attempt at explaining great endeavors.

Jan 29, 2017

tl;dr version: Avoid, watch the 18 min TED talk instead.
Full review at:

Sep 19, 2016

Sinek's basic premise is "if you don't why you're doing something, the how and what don't matter in the long run". Using both historical and contemporary examples, he illustrates how organizations find their why and also lose their why. Sinek also addresses the issue of how companies lose their legendary success after the founder leaves the organization. I especially liked his chapter "The Biggest Challenge is Success". Although some of his examples are a bit dated with a 2011 publication date, his basic assumptions and premises ring true.

WVMLlibrarianCathy Feb 16, 2016

A very positive book with an interesting perspective on the things that motivate people, make them happy, and feel successful in their lives. It is a more in depth look at the theory Sinek explains in his TED talk of the same name, and his website

Feb 26, 2015

I actually liked his follow up book better, but the principles that are shared within are all like "a - ha" moments that the reader will face palm themselves and be thankful that Sinek has finally put into words what they always felt: that the most successful among us are the ones who know WHY.

Dec 17, 2014

If you are an admirer of writers like Steven Covey, then Simon Sinek is an invaluable addition to the list. His Golden circle theory is well elaborated for individuals, entrepreneurs, organizations and even countries. Great examples of people of the "WHY" gene who inspire others to take actions and ideas that changed the world. It leaves us pondering though - Are the Why guys born so? Are there no people with both the why and How, or WHy, How and What genomes? Reminds me of an African proverb that you cannot learn to become left handed in old age. This is especially, if people with certain attributes are born with the traits. Everything the book says is believable and great. A little repetition in the middle of the book that slows my pace. But at the end, it gets over and surely, the book stimulates the why in me and what I do. A must read for leaders and leaders to be. And... they should not come back. Why should there be "I'll be back?"

May 01, 2014

If you watch his TED talk, you can save yourself from reading the entire book. It is very repetitive and there is no explanation for the ideas other than a light understanding of the brain. No concepts in how to develop your "why" or why some people have "strong" why positions and to be honest, i didn't buy much of the "why" from his examples as i don't connect with the products/brands he establishes as having a strong "why".

Aug 23, 2013

This is one of those books that you have to OWN. It's such a great reminder to never loose sight of your beliefs. This book apply's to leaders in any field too! Highly recommended!!!

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Aug 07, 2018

aquiggles thinks this title is suitable for between the ages of 18 and 45

Jun 14, 2017

Rizsheikh thinks this title is suitable for between the ages of 20 and 40


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