Serial founder Remo Giuffre (REMO General Store, General Thinking and TEDxSydney) has taken his skills as a merchant and communicator and applied them with trademark candour to his own life as an entrepreneur and brand builder. This visual memoir (there are almost 800 full colour images in the book) of interwoven stories examines the experiences - both great successes and brilliant failures - that have guided and shaped him along the way. It's a book about work. It's a book about love. It's about him, but also about us. Remo is a fearless changemaker. He inspires us with tales of building community, and the empowerment that comes from joyful engagement and persistence.