Jab, Jab, Jab, Right Hook

Jab, Jab, Jab, Right Hook

How to Tell your Story in A Noisy, Social World

Book - 2013
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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
Publisher: New York, NY, HarperBusiness,, [2013]
Edition: First edition.
Copyright Date: ©2013.
ISBN: 9780062273062
Characteristics: xx, 195 pages : colour illustrations ; 24 cm.

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chaiche Jul 09, 2015

This is one of those book where if you read it when it first came out you would have learned a lot. I'm a little late to the party so most of the information I already knew. Great use of photos and examples. It was very easy to read.

j
JoannaWright
Aug 06, 2014

Read it quick before it's obsolete and get a good foundational understanding of where the next wave of social media is coming from! Extremely readable with excellent use of examples.

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