Think Simple

Think Simple

How Smart Leaders Defeat Complexity

Book - 2016
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The secrets to Apple's success and how to use them, from the Apple insider Ken Segall. In Think Simple, Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple's success - and shows you how to use them. It's all about simplicity. Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Combining his insight from Apple with examples from companies across industries all over the world - including Ben & Jerry's, Whole Foods, Intel and HyundaiCard - Segall provides a simple roadmap for any company to find success.
Publisher: London, Portfolio/Penguin,, [2016]
Copyright Date: ©2016
ISBN: 9780241004449
Characteristics: 242 pages ; 24 cm.

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robertthedeuce
Sep 23, 2016

Overall, I was disappointed with this book:

1) Much of the content could have, ironically, been simplified to the length of an article in a magazine;

2) It was irritating how often the author mentioned Steve Jobs/Apple. I understand that Segall's time with Apple left an impact, but it was personally grating; and

3) The 'how to' chapter was very broad and basic.

It's worth a read for some of the anecdotes, but doesn't add much value for someone who has a modicum of business education (where many of the same anecdotes would be covered).

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